If you’re not thinking about your sites SEO then you are potentially missing out on visits, revenue and brand awareness. An un-optimised site is like having a shop with no entrance, its there but no one knows about it. There are a few simple SEO techniques that you can do yourself to make sure that your SEO optimisation is at a level where Google and Bing will start to recognise you and start your site ranking.

The very first thing you need to do is optimise your sites titles, there is a piece of code called the meta title. This defines what words appear at the top of your site in the blue bar and also for the majority of the time define what your title will be in the search results. Make sure that your meta title includes your main keywords and your brand name which will let Google know who you are and what you offer.

The next key feature is your meta description, although this metric has somewhat being ignored when it comes to what Google will actually rank you for it still has a great deal of importance in improving CTR’s from Google as this description will be what is shown in the search results.

One of the most important on page SEO practices is good unique, on page content and each page of your website should contain at least 250 words of text which describes what that current page has to offer. This could be a description about your brand, the brands featured on that page or product descriptions. The most important part is that the content is unique and relevant.

There are hundreds of on page techniques that can be used to optimise your site and this is merely a stepping stone on a long journey. Of course the off page optimisation is a whole other topic.