If you’re not thinking about your sites SEO then you are potentially missing out on visits, revenue and brand awareness. An un-optimised site is like having a shop with no entrance, its there but no one knows about it. There are a few simple SEO techniques that you can do yourself to make sure that your SEO optimisation is at a level where Google and Bing will start to recognise you and start your site ranking.
The very first thing you need to do is optimise your sites titles, there is a piece of code called the meta title. This defines what words appear at the top of your site in the blue bar and also for the majority of the time define what your title will be in the search results. Make sure that your meta title includes your main keywords and your brand name which will let Google know who you are and what you offer.