Thanks to the popularity of what we now deem Web 2.0, the possibilities for online and web marketing have begun to seem nearly limitless. Not only that it's become a resourceful and inexpensive way to advertise a product or service for new or established businesses.

It's extremely inexpensive when compared to the price of television or radio air time and frequently reaches more people than a simple commercial will allow.

Not only that internet or web marketing allows the seller or purveyor of the product or service a wider range of audience when it comes to advertising the product. This also allows consumers to research the product and compare with others before buying.

As to where a radio or TV commercial ends after they've given you the information a web site remains up until the owner of moderator of the site decides to take it down and any information about the product or service remains accessible unless deemed otherwise by the owner of the site.

This creates a major convenience for the consumer who wishes to do their research on their own time, therefore those using internet marketing have the advantage of a medium that quickly brings results and information to various consumers. Internet marketers also have the ability to monitor their statistics inexpensively and easily.

This allows the advertisers to know how often or how many times their product is viewed. This also adds to the accountability of the advertiser through response, exposure and efficiency. Almost all aspects of online marketing can be traced one way or another, which allows the advertiser or seller to know how popular their product is or has become. This is one of the many things that has revolutionized the business world in the world of Web 2.0